Justin Rotondo
Simplify the work.
Amplify the results.
About
I'm Justin, an operations consultant and Odoo implementation specialist helping medium-sized businesses scale sustainably and strengthen their day-to-day operations.
My background is rooted in operational leadership across both high-growth companies and engineering-driven manufacturing environments. I've helped scale teams and operations through rapid expansion at companies like Goodfood Market and Mid Day Squares, as well as within highly structured, execution-focused environments such as GE, L3Harris Technologies, and Cadrail.
I specialize in Business process analysis and Odoo ERP implementation for mid-market companies, focusing on user adoption, process integration, and operational excellence. Having implemented and optimized ERP systems across multiple organizations, I understand that successful implementation matters more than powerful features.
That's why I work directly with you to bring clarity to how your operations run, strengthen execution, and build systems that scale with your business.
Here's a short summary of my experience and skills
Experience
| Rotondo Solutions | Consultant | 2025–Present |
| CAD Railway Industries | General Manager | 2023–2025 |
| MiddaySquares | Site Director | 2022–2023 |
| Goodfood Market | Senior Director of Operations | 2018–2022 |
| Proaction International | Senior Management Consultant | 2018–2022 |
| Fluttrbox | Co-founder | 2014–2016 |
| L3 Communications | Mechanical Designer | 2010–2014 |
Here are some amazing brands that I have been able to work with
Latest Insights
E4C: More Efficiency. Less Spend.
How do you reduce operational costs while improving performance?
The Challenge
E4C was managing operations across multiple subscription-based systems. Each platform required manual data transfers, creating inefficiencies and tying up staff just to move information between disconnected tools.
The Solution
- Custom Odoo System: Consolidated all operations into one integrated platform
- Workflow Automation: Eliminated manual data transfers between systems
- Cost Optimization: Replaced multiple monthly subscriptions with one unified system
- Team Efficiency: Freed staff to focus on impact instead of administrative tasks
Impact:
30% reduction in admin effort and easier execution
Goodfood: Ready-to-eat meals
How do you build a world-class operation with a team that had never done it before?
The Challenge
Goodfood launched an industrial kitchen for ready-to-eat meals with strong recipes but an unsustainable cost structure: COGS at over 60%. Packaging, labor, and inefficiencies were driving losses.
The Solution
- Team Development: Coached a capable but inexperienced team to run large-scale operations
- Accountability Systems: Built tools for visibility and ownership
- Supply Chain Wins: Renegotiated suppliers and reduced waste
- Process Optimization: Eliminated roadblocks at leadership level
Impact:
COGS reduced from 60%+ to sustainable profitability
ERCO: Generator
How do you align sales, operations, and finance so every deal turns into flawless execution?
The Challenge
Sales captured add-ons and materials during deals, but information didn't flow to operations. Trucks arrived on-site missing critical components, causing delays and revisits.
The Solution
- Odoo Integration: Implemented Odoo to connect sales, inventory, and procurement in real-time
- Sales-to-Ops Automation: Auto-bundled materials with flexibility for add-ons
- Real-Time Inventory: Eliminated truck shortages and wasted site visits
- QuickBooks Sync: Precise COGS for finance and suppliers
Impact:
Cut revisits from 15% to under 3%
Pimenterie: Hot sauces
How do you make an ERP system a source of value instead of frustration?
The Challenge
The ERP worked on paper but not in practice. Data wasn't trusted, causing communication loops, wasted time, and last-minute scrambles.
The Solution
- Operational Coaching: Stabilized production and smoothed peaks and valleys
- S&OP Implementation: Structured planning eliminated surprises
- Process First, Then Tech: Built discipline before leaning on the ERP
- Team Empowerment: Made the system support their work, not fight it
Impact:
25% inventory reduction, 5% margin boost
Simplify the work.
Amplify the results.
Whether it's Odoo ERP implementation, cost reduction, or team accountability, the transformation starts with one conversation.
If your operations feel messy, reactive, or overly manual, I can help you fix that.
Reach out: